d'looma

Since 1999, two competing businesses shared strikingly similar names and brand colors. To break through the confusion, we revitalized the legacy brand into a fresh identity that resonates deeply with Malaysia’s multiracial tapestry. Repositioned to operate across two concurrent channels: an elevated premium range (at their Jalan Ipoh front outlet) and accessible warehouse sale offering happening at the back-alley front warehouse premise.

ONE STOP HOME & LIVING NEEDS

Two Channels, One Vision:

Premium ‘ATAS’ Range Meets Warehouse Value

What We Did:

• Built a brand framework that reengages disoriented consumers and nurtures them into lasting brand advocates.

• Repositioned for both ends of the market — luxury allure and warehouse wins.

• Developed a clear narrative for two market segments with two distinct purchasing behaviors - the more “atas” clientele for top-notch quality home improvement products for their home vs warehouse-price-hunter gain their quick wins with heavily discounted decent off-season home products that would still look good in their home setting at a fraction of their original prices.

tracey

Adrift in a crowded sea of lookalike competitors, Tracey seeks a bold course. Together, we’ll sharpen their category, reclaim market strength, and chart fresh sales channels.

HAUTE LOOKS, HOT PRICES

Repositioned To Cater to a Niche

Overlooked by Their Competitors

What We Did:

• Shifted brand positioning to emphasize environmental responsibility and sustainability.

• Brand repositioning designed to win the East Coast Peninsular market.

• Marketing efforts sharpened to speak directly to East Coast Peninsular clientele through various activation campaigns, amplified effort during Ramadan months to capture Raya sales season crowd.

• Architected multiple activation campaigns to life via dynamic roadshows with Tracey’s brand ambassador, Malaysia’s acclaimed illustrator Izzati Suza — tapping into her vibrant fan community primed for instant engagement.

• Ignited the What Stays activation campaign to reconnect audiences with Tracey’s reimagined eco-luxury: coffee-based leather products.

• Recaptured online market share & strengthened digital sales performance through the dedicated 23rd-Every-Month Tracey Markdown campaign initiative.

neckpro

With a focused ambition to lead Lazada’s sleep solutions category, NECKPRO is committed to providing Malaysians with accessible, high-quality sleep solutions.

LAZADA’S #1 CHOICE IN SLEEP SOLUTION CATEGORY

Delivering Affordable Sleep Solutions with a Clear Ambition:

To Be Lazada’s #1 Choice.

What We Did:

• Introduced the sub-tagline ‘Good Sleep is a Fundamental Human Right’ to reinforce NECKPRO’s positioning as a universal sleep solution provider for all ages, genders, and body types.

• Developed and executed a year-long series of KOC-led micro-campaigns, strategically aligned with monthly promotional mechanics to drive sales momentum leading into double-digit sales days, paydays, and key milestone events.

• Fostered cross-collaborative efforts with ID firm outlets, building lasting partnerships that drive B2B success - hence developing new business streams revenues.

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quick win case studies

Client "T"

Building up the hype via various marketing efforts and awareness campaign - across all Below the Line (BTL), Above the Line (ATL) & Through the Line (TTL) channels in addition to Guerrilla-Style Marketing Gimmick right in the heart of Bukit Bintang - proved that clarity coupled with amplified effort creates momentum.

"TOTE-ALLY" A RUNAWAY SUCCESS

NEW LAUNCH GONE in a FLASH!

— SOLD OUT in 20 minutes on brand.com!

Client "N"

After slipping into the red for consecutive months, the Damansara Utama showroom now stands as a challenge we’re determined to transform into a success story. With only 3 weeks of planning, strategizing and execution - we managed to pull off the unthinkable. The brand owner shows up one day with a very radical & bold idea - to sell our loss leader product from RM1 only and the price will go up exponentially till the price curve is flattened at RM 799 (Still a big deal considering the retail price is going for RM1,199!). Despite all the massive effort, perhaps due to the several external factors, we’ve managed to rake in just shy RM500 away from our campaign sales target set.

TRIPLED MONTHLY REVENUE IN JUST ONE WAKE‑UP CALL

TRIPLED MONTHLY REVENUE OVERNIGHT!

— One Day. One Activation Event. One Giant Leap in Revenue.